Engage Users and Customers and focus solution on their needs
We offer expertise in market research and can support you in very cost effective ways from powerful workshops, to survey creation through to actually doing the research for you through our connections with the Australian Marketing Institute. On a smaller scale we usually seek to survey staff directly as to their needs, possible gaps in their current toolsets, and get their input on what is lacking and what is working well that could be improved further. This helps us to engage users and to invite them to explore what is possible. We can also design the survey to fit with your culture and to provide a complete picture on where any change resistance, and particular frustrations and higher priorities lie.
The results of the survey will enable us to collectively determine the capabilities, frustrations, areas of concern, items that can be quickly resolved etc. This will also give us the means to condense the time and effort spent on the planning phase.
Our research will also encompass cultural/change related matters with a view to determining how/what is the best means to lead the process of change.
Use Cultural Levers to Lead Change
In our experience we have found that successful deployments only come by being lead by senior managers within the organisation. Traditionally many organisations fail to get the levels of adoption they are hoping for because Senior management push their staff to use the system, but say they have “limited time” to use it themselves. The truth is, if they don’t see and practically use the tools to benefit them, then their staff will also see it as a chore. Often more senior managers have a lower level of computer literacy and need more time and attention spent with them initially to see and realize the benefits. They may also need some more expert “pushing and pulling” to get them on board with the process. Having sat in their chair, and experienced their pain, we are well positioned to engage and drive these leaders to maximum advantage. In contrast an I.T guru who speaks in a “foreign” language will struggle to get management engaged, could in fact leave them more frustrated and confused and much of the investment in technology could be wasted!